GwinnetT STRIPERS SATIN JACKET

Challenge: Design a jacket for the Gwinnett Stripers MiLB team

Goals: Create a sleek, clean design that stays true to the Stripers’ branding and visual identity

RESEARCH + INSPIRATION

After research into the history of the Gwinnett Stripers and their MLB affiliate, the Atlanta Braves, I put together a mood board to help visualize the direction that I wanted to go in. I took inspiration from an Atlanta Braves jacket that I found as well as an existing Official League jacket for the Portland Pickles that uses the same satin jacket style.

PROCESS

I designed this jacket using Official League’s satin jacket template to make sure all of the product specifications were correct. I decided to use the Striper’s navy blue as the primary color for the jacket because it is a color that they share with their MLB affiliate, the Braves. I also think that the navy is a color that fits easier into a lot of fans’ wardrobes as opposed to the brighter green. I created a few variations of the jacket, with the full navy version being the one that went into production.

FINAL

The final design was a navy satin jacket that featured green trim and a striped pattern on the interior. The jacket is available to purchase online and in store at the Gwinnett Stripers merchandise store!