Hive
Challenge: Design a mobile app UI for the Charlotte Hornets NBA team
Goals: Create an app interface that feels consistent with the Hornet’s branding, design the app screens with accessibility in mind
Research + Inspiration
After extensive research into the history of the Charlotte Hornets, I chose the name “Hive” for the app. The Hornets often use the slogan “Hive Mentality”, and not only do I love the sense of community that this phrase gives, I also wanted the app to feel like a hub (or hive!) of information for the Hornets. I also drew inspiration from the team’s social media posts, as I wanted to stay consistent with the content that the team is putting out.
Moodboard
Process
After creating a logo for the app, I designed the app screens and widgets in Figma. I kept the screen designs clean with bold text to increase legibility. I did the same with the widgets, as they are meant to be accessible and deliver the most important information during live games.
Final
The final solution is a clean, easy to navigate mobile design. The limited color palette and the bold type is consistent with the Charlotte Hornets branding and social media content. The app and widgets are a user friendly way to deliver important information to fans all in one place.